Choosing sustainable packaging does not mean you choose bland packaging, because with customizations, you can make your boxes more visually appealing. Decide on the right materials, perfect sizes, functional styles, aesthetic colors, and immaculate designs to make your packaging boxes worth every penny. Read this blog to learn the importance of sustainable packaging and how you can make it worthwhile.
Choosing green packaging materials is becoming a necessity rather than a fashion trend because of the disruptions in the ecological systems. Countries are making changes to their policies and adding sanctions to avoid the use of single-use plastic and other toxic packaging materials. This is why, regardless of the industry you are from, the need for sustainable packaging will help you boost your brand and the environment. Customers are actively looking to make eco-conscious choices, which involves looking for eco-friendly packaging.
Custom packaging means you get the liberty to decide on the materials based on your customers’ needs and the budget. You must keep the brand’s budget and the weight of your product in mind when choosing the perfect material. While there are many types of sustainable packaging options available in the market, let’s have a look at some of the paper-based materials most commonly used:
When packing lighter items and shipping to nearby places, you can choose Kraft paper boxes. Kraft paper boxes offer more than one benefit to the business. Bakeries have been using eco-friendly cookie boxes because they are not harmful to the environment, but also because they are lightweight and cost-effective. This means that you can save on the per-piece cost of these boxes and save on shipping. When looking for a rugged look, you can choose the natural Kraft with a brown look.
Cardboard is another option that you can go with, especially when you are opting for retail. The reason? Because this packaging material offers better protection than a regular Kraft, and can keep the products safe from dust, water, and even pressure to an extent. Moreover, cardboard offers a very smooth look, which attracts customers. You can pack items like vapes, candle diffusers, candles, makeup products, paintbrushes, and more in cardboard boxes.
Shipping to other states or even countries? Choose corrugated cardboard boxes as they offer durability and sturdiness. You can pack items like glass tumblers, ceramics, and even pieces of furniture in corrugated boxes. The durability lies in the two cardboard alyers and the corrugated flute that is sandwiched between them. This material keeps the items safe from pressure, water, and temperature while offering cushioning. Customize it according to your business.
Rigid packaging is thicker than the three mentioned above and thus takes time to degrade; however, it is also a paper-based material that brands use. Rigid boxes are used to pack high-end items, and when you are looking to position your brand as a luxury one in the market, this packaging is the perfect option for you. Items like apparel, footwear, jewelry, makeup products, electronics, gathers, and even PR packages are packed in rigid boxes. You can get them in different designs and colors.
After you have considered the material for your boxes, you move to the most important part: the designs and colors. Remember that your packaging is the spokesperson for your brand and the products inside. This is why businesses have marketing and design departments to help with the visuals of their packaging. Let’s have a look at a few options to make your packaging worth every penny:
Minimalist designs give a very calming and clean look, in addition to being one of the sustainable design types. The reason is that this design uses fewer resources, which is one of the sustainability goals. Minimalist designs work on the principle of less is more.
Pastel packaging is also trending these days because of the aesthetically pleasing visuals it offers. You can choose colors like powder blue, ice blue, rose pink, sage green, champagne pink, etc. Businesses like candles, beauty, feminine perfumes, and bakeries use pastel colors for their packaging to attract more customers.
Have you looked at the high-end fashion brands? Ever noticed how they prefer to have just one color on their boxes? The reason is that monochrome packaging gives a luxurious and refined visual appeal. It automatically enhances the perceived value of your products. You can consult the design department to see whether you need to go for cooler shades or warmer ones.
Giving a 3D visual appeal to the prints on packaging and the brand’s logo is another tactic to attract and retain customers. Most businesses use textured designs when launching a high-end product because customers prefer getting a high-end packaging box for an expensive item. You can research the market to see different inspirations around the textured designs.
With aesthetically pleasing packaging styles, you can create a robust brand identity in the market. Choosing the perfect combination of colors and designs is what makes your packaging unique. You can research the market, look at the competitors, and even keep the customer demand in mind. Test different designs and colors before you finalize the perfect combination. Let your packaging speak for your brand and stand apart from the competition.
