Lately, biophilic design in digital media has been getting more attention. It involves incorporating natural elements into the digital world so brands can better engage their potential and current clients. No one hates natural environments; on the contrary, everyone loves it! So, how vital is biophilic design for digital spaces?
Biophilic design is derived from the term ‘biophilia,’ meaning a love of life or living things. It is human intuition, which is why humans can spot the most fertile land, search for food, and develop new life.
If we connect it to digital media, then biophilic design is an approach to integrating natural elements in web design. You’ll know what biophilic design is when you spot the natural forms and patterns, natural light and views, and biophilic colours, such as green or blue.
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There is a great range of benefits to using biophilic design in web design. See all four advantages of using this nature-ish design in digital media below.
Integrating biophilic design in digital form is proven to reduce stress and improve cognitive function. Furthermore, using natural elements in a web design can enhance focus, relaxation, and overall well-being.
The natural colors, forms, and textures can bring a sense of comfort, delight, and connection on a subconscious level. It can produce positive emotions and thus craft a more appealing user experience.
Internet users will likely spend longer when the website offers a calming and compelling appearance. Hence, one could captivate users’ attention by including the beauty of nature and tranquillity on the website.
Using biophilic design in a website can connect the business owner with potential and current customers and, more importantly, create a unique brand identity. You’ll also find new prospects who are environmentally conscious later.
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Some websites successfully incorporate biophilic design, which then attracts visitors. Scroll down to see three examples of it!
Botanic Gardens Conservation International is a membership organization website that represents more than 100 countries’ botanic gardens worldwide. As a botanic garden organization, it’s a given that they use the biophilic design in their website.
Often, websites that include biophilic design serve conservation purposes. However, Photoscoper is a website where you can see the portfolios of a nature photographer. It also enhances the user experience, as the mouse distorts the background image when you move the pointer.
Once you visit the Think Bioscience website, a unique shape welcomes you. This website presents information related to natural medicines, and it does a good job of representing its value by using nature wallpaper. Moreover, there are two calls-to-action buttons, allowing visitors to determine what they need to find quickly.
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Remember to include these six key aspects if you consider applying biophilic design to your business website.
Try to mirror the natural light you often see in the natural landscape. For instance, you can use earthy tones like brown, beige, green, red, and gray to create a beautiful biophilic design.
Create digital spaces that evoke an open, inviting, and airy atmosphere so that visitors can feel as if they are outdoors even though they are just visiting a website.
Apply the textures and visuals which evolve natural materials like stone, water, or wood.
Other than applying images that resonate with the natural environment, it’s also essential to include the sounds of nature. For example, you can add bird or cricket sounds and the sound of wind.
To strengthen the biophilic design in digital media, you can also add natural shapes and patterns, such as water, landscapes, and leaves.
Don’t forget to use suitable fonts when adapting a biophilic design for your website! Often, people tend to use a font that is too bright, but that kind of font will reduce the possibility of attracting attention from potential visitors.
Therefore, it’s good to use a minimalist font with an adequate brightness level and remember to use fast-loading fonts to enhance visitors’ experience.
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In a nutshell, proper execution of this design concept offers a more enjoyable visitor experience to your website. It adds value to your website and digital media, making the audience notice your brand better.
Thus, implementing biophilic design in digital media cements a more cohesive look. Along with other crucial web and digital media elements, you can increase the possibility of visitors staying longer on your website and optimize benefits for your business.
