The goal of inclusive design is to maximize usability across a diverse spectrum of users, accounting for differences in capability, age, culture, and environmental context. The World Health Organization estimates that more than 1.3 billion people worldwide live with some form of disability. For this reason, practical examples of inclusive design show why accessibility and equity must be central to modern product development.
Key Takeaway:
From technology to fashion, brands are rethinking how to make experiences more accessible and engaging for diverse users. Let’s explore the examples and uncover the lessons they offer.
Microsoft has introduced a suite of adaptive accessories, including keyboards and mice, engineered to enhance accessibility for users with diverse physical needs. These peripherals support customizable 3D-printed attachments, enabling tailored ergonomic solutions that accommodate individual preferences and functional requirements.
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Headspace provides one of the key inclusive design examples with a customizable website widget that enables users to adjust navigation, contrast, and content for individual accessibility. This functionality, combined with a clear layout and legible typography, demonstrates a practical application of building adaptable user experiences.
Uber has introduced a new feature that allows women and non-binary drivers to limit their ride requests exclusively to female passengers, a response to safety issues documented in platform incident data.
This optional setting is designed to help mitigate risks for drivers who may experience heightened vulnerability based on their gender identity, offering greater autonomy and control over their working conditions.
The platform X allows users to personalize their engagement by filtering and viewing content that was originally composed in languages of their choice, rather than relying solely on automated translations.
This design consideration acknowledges the complexities of multilingual communication. It also enables speakers of various languages to access authentic tweets, trends, and conversations in their preferred tongue, thereby fostering a more inclusive and globally accessible user experience.
The decision to introduce 50 foundation shades enabled Fenty Beauty to serve a wider variety of skin tones than was conventionally available. Its emphasis on inclusive shade ranges, as examples of inclusive design, became a defining factor in its accelerated commercial performance and acclaim.
Pinterest exemplifies what is inclusive design by implementing a skin tone range filter that allows users to refine beauty and style search results. This feature reduces navigation effort and improves content relevance for individuals across diverse demographic backgrounds. This design can also foster a sense of inclusion and representation in the beauty and style community.
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IKEA’s BÄSINGEN collection includes home accessories such as non-slip bath mats and ergonomic shower shelves, which are designed to address the needs of users with mobility challenges. These products combine practical functionality with modern aesthetics, allowing them to blend seamlessly into a variety of home environments while providing essential support.
Through its implementation of keyboard-friendly navigation, screen reader compatibility, and accessible media controls, Harvard University’s website serves as a practical example of inclusive design. These features enable users with varying abilities to navigate and interact with the site’s content effectively.
This American Life creates written transcripts for its entire audio library. This makes its listeners with hearing disabilities or those in sound-sensitive settings can fully access the content. These transcripts also expand the show’s audience, improve search engine visibility, and fuel long-term organic growth.
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Through the implementation of specialized features (including screen reader accessibility, complete keyboard-based navigation, and modifiable interface controls), Spotify ensures its platform remains accessible to users across a range of abilities and preferences. These technical considerations help create a more inclusive media experience.
Dove developed the Ad Makeover tool and Self-Esteem Project to promote body-positive messaging and provide educational resources. These initiatives focus on broadening representation and countering restrictive beauty ideals through community involvement and adaptable content.
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Creators ensure their products serve people of all abilities and backgrounds by embracing inclusive design. The 11 examples discussed show how inclusive thinking enhances accessibility, improves user experience, and drives social equity across industries.
For product managers, designers, and developers, applying these ideas early in the process can make solutions not only functional but also meaningful to a wider audience.
Typography is also a vital part of inclusive design. Choosing the right typeface improves readability, enhances accessibility, and strengthens brand communication across various contexts.
If you’re looking for professional resources to complement your projects, explore fonts for products available at StringLabs Creative. These carefully crafted fonts can help ensure your digital and print designs remain both accessible and visually compelling.
