Should you Purchase a Custom Domain for Your Website?

There are many ways to make your presence seen online as a brand or a person: from social media accounts to websites. In 2025, it seems like building websites has become a bit underrated. However, there is a reason why every successful company and most recognized professionals have their own website. It’s prestigious, helps build reputation and trust, and, most importantly, isn’t hard to do at all. Anyone can make a website, especially with a website builder like Site.pro, Wix, or Squarespace.

And a custom domain is always a cherry on top of a well-designed website. Learn about the importance of customized domains and how to purchase one for your website.

What Are Custom Domains

A domain is simply the web address of a website. For example, a domain of YouTube is going to be ‘youtube.com’, and Google’s domain is also pretty obvious — it’s ‘google.com’. By typing a domain name in search engines, users can find your website. Without domains, it would be much harder to find anything online, just as it would be hard to navigate in a real city without signs and addresses.

Therefore, a custom domain is a unique address you assign to your website. ‘Unique’ in this case can mean two things:

1. It doesn’t use its hosting provider’s domain name. For instance, when you create a website with Site.pro on a free plan, your website’s domain will look like ‘example.free.site.pro’. But you can upgrade it and get rid of Site.pro’s domain, instead making it your own. Then, your ‘unique’ domain will be ‘example.com’.
2. ‘Unique’ as opposed to ‘basic’, ‘generic’. There is no doubt that you’ve seen websites named ‘bestcookingrecipes.net’ or ‘webservices.com’, but do you remember them? Unlikely. Basic domains are forgettable, while unique ones can easily do the heavy lifting in establishing your personal brand or business.

‘.com’, ‘.net’, ‘.org’, etc. are also important parts of a domain. They are called ‘domain zones’, and users can tell a lot about a website just by looking at its domain zone.

• ‘.com’ is usually used for commerce
• ‘.net’ is tied with IT companies and websites
• ‘.org’ is mostly used by non-profit organizations

And there are more! For your personal website, you can use something quirky and creative. There are countless domain zones you haven’t ever heard of, like ‘.baby’ or ‘.dad’. Using an unusual domain zone won’t hurt your traffic, but it does influence your visitors’ impression.

Common Misconceptions About Custom Domains

Not everyone understands the purpose behind custom domains, so there are plenty of misconceptions that might cause you to be on the fence about getting one.

It’s unnecessary.
Maybe, for some. But a custom domain is a must for most kinds of websites. A business website needs strong branding to win customers’ trust and wallets. When a business doesn’t have a customized website, it may give away the perception that its owners aren’t serious about it. Additionally, a website with a customized domain is easier to recognize and remember, which means that clients will be more likely to return.
And when setting up a portfolio or a personal website, its domain is just as important. The website’s domain is literally the first thing a visitor, who could become a potential employer, will look at. A positive first impression can easily win you an offer for a dream job.

It’s expensive.
Short answer is no. More nuanced — it depends. Hosting providers and website builders have a wide range of plans regarding their services. The total cost depends a lot on your service of choice and your domain zone. The good news is that there are extremely cheap options. Site.pro has one of the lowest prices across the market, while also providing discounts of up to 20% for clients who build or import their websites to Site.pro.

It’s hard to set up.
It could not be easier. Nowadays, hosting providers and website builders are aimed at making launching a website accessible to everyone, so most of the hard work is done automatically. The hardest part is coming up with a name for your custom domain.

How to Make the Best Custom Domain

Your custom domain represents your brand and personality. It should be short, catchy, and instantly recognizable. A user randomly stumbling on your website should understand what your website is about without actually clicking on it.

Here are 3 good naming tips:

• Include your name in your website’s domain. It is especially relevant for portfolios and websites that act like a business card. Try placing yourself in the position of an employer — who would you rather choose, someone with a website called ‘pinkbananas.com’ or ‘johnsimpson.com’? ‘Pinkbananas’ is original and easy to remember, but it doesn’t represent you as a professional.
  By the way, naming companies after their founder’s surname is a more than century-old practice. Classic for a reason: ‘Procter & Gamble’, ‘Jack Daniel’s’, ‘Ford’ all share names with their founders and are known worldwide.
   
• Look for relevant keywords. You can conduct your own little research by simply using Google. Ask yourself: what services do I provide? If I were looking for my service, how would I google it? Add your title, profession, or specialty of your business in the domain — it will make your overall website better optimized for search engines.
   
• Check readability. Your website’s domain should be user-friendly, easily scannable both for machines and for humans. It ensures that your website will actually be seen online and clicked on. Try to minimize the possibility of awkward wordplay and long URLs. It’s nice to be direct, but ‘johnsimpsonthebestdesigner’ is a bit on the nose.

How to Make a Custom Domain on Site.pro

Firstly, import your website or create a new one on Site.pro. Creating a website is easy — you only need to complete registration, and the website will automatically refer you to the website builder. If you struggle with finding ideas or a starting point, ask the AI for help. Site.pro offers an AI website generator that will create a whole new website from your prompt.

Or, if you already have a website, you can import it for free. Site.pro supports website import from WordPress, Wix, Squarespace, Google Sites, etc.

Here’s how to do it:

1. Go to the ‘Website Import’ page on Site.pro
2. Enter website URL
3. Click ‘Import’
4. Publish it
5. Connect your existing domain or buy a new one!

Then, you can finally set up your custom domain. You have two ways to do that:

• Go directly to the Domain page on Site.pro and type in the name you came up with. Site.pro will check which domain zones are available for you while also showing the prices of domain zones.
  After choosing a domain zone, click on ‘Buy’. After that, the domain will appear in your shopping cart and you can complete the purchase.
   
• Go to ‘My Websites’. If you want to buy a domain for your new website, you can do it directly in the website builder interface. Click on ‘+One More Website’, enter the builder’ and choose ‘Domains’ in the top panel. Choose a domain zone and complete the purchase.
  You can add a new domain to your website at any time. Go to ‘My Websites’, click ‘Add domain’ below your website, and create a new domain. To make a new domain the default one, click on the spanner icon next to the new domain and select ‘Link’. It should be connected in 10 minutes, but it could take a whole day.

Contact customer support in case you encounter any issues.

Conclusion

Having a good custom domain for a website is more important than it appears. It massively impacts the first impression and whether people will actually visit it. Purchasing a custom domain is 100% worth it and doesn’t cost much if you spend a little time and choose an affordable service. Enhance your (or your company’s) online presence by linking a custom domain to your website.

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