In today’s era of rapid modernization and advancements, businesses need to choose between adapting to new technologies or being left behind.
With every invention of new digital tools and technologies, companies reevaluate their strategies and adjust their goals to succeed and outshine their competitors.
According to the statistics by Exploding Topics, global spending on digital transformation is expected to reach around $3.9 trillion by 2027. Furthermore, 74% of businesses prioritize digital transformation strategies for their organizations’ success.
Thus, adapting to digital trends and strategies is no longer an option but a necessity for businesses, regardless of size, niche, and location. If your company wants to lead the charts, you must take significant steps toward such innovations.
So, in this article, we will highlight six essential tips for modernizing your company’s design approach. So, get ready to give your branding a new, innovative, and creative touch with these tips!
Digital modernization refers to the process of evaluating the strategies associated with the company’s digital profile and integrating cutting-edge and result-driving technologies into it. These implementations of tools and techniques are meant to enhance functionality, operations, and customer experience. Furthermore, it can also significantly contribute to increasing brand awareness and giving it a creative and modern touch.
Unlike digital transformation, which requires a complete change of strategies and systems, digital modernization involves restructuring existing plans and integrating tools and technologies. It is basically upgrading your existing business’s operations infrastructure to make it more appealing and successful.
The concept of digital modernization is quite comprehensive. It is an innovative yet effective approach that helps you to utilize the full potential of your business and enjoy its advantages.
Organizations combine Digital transformation and modernization strategies to create a powerful, impactful, sustainable digital evolution. It will not only help you effectively engage customers but will also enable you to deliver compelling products and services cost-effectively.
Below are the six tips to modernize your business’s digital approach. Let’s have a brief look at them one by one!
QR codes, abbreviated for Quick Response, are a specialized form of barcodes that are easier to scan, quicker to access and have a vast capacity for storing data. Whether you want to land your audience directly on a limited-edition product page or are thinking of providing all the contact details on one webpage, you can easily create one through an online QR Code generator tool and add your URL to it.
Having around 3KB of storage limit, QR can contain various forms of data like alphabets, numerics, symbols, special characters, and Kanji characters. Thus, QR codes can link to various forms of links, including your business’ website, social media profiles, landing pages, product descriptions, user guides, discounts, email addresses, and many more.
AR (augmented reality) and VR (virtual reality) are other breakthroughs in today’s era of extreme digitalization, providing enormous benefits to organizations, especially engaging customers and generating result-driving outcomes.
It creates a digital environment for customers and potential leads to interact with the brand and its products and services.
AR and VR technologies enhance the user experience. From introducing the “Try Before Buy” strategy to making up avatars for customers’ profiles, it not only brings a prominent epitome of modernization to your brand but also makes it captivating, exciting, and engaging for the customers.
Although integrating these technologies might be expensive as they require equipment and software, the profit-generating outcomes of AR and VR are worth the investment.
Animations include utilizing motion-graphics-based videos to convey business ideas and promote products and services in a visually appealing and interactive way. The most significant benefit of animations is that it enable businesses to customize their message to effectively target their potential audience.
Moreover, the animated graphics are quite versatile in nature, having an easy integration process for various platforms like websites, social media platforms, online advertisements, and applications.
Therefore, whether you are designing a promotional video of your newly launched product range or thinking of throwing a clearance sale on limited stock, using animations in your brand’s design approaches can match your brand’s style and tone.
360-degree videos have become a common practice by leading companies all over the globe, including Nike, Audi, L’Oreal, BMW, Marriott Hotels, Red Bull, Toyota, National Geographic, and many more.
According to a report, 360-degree videos generate four times more engagement than traditional videos, being more attractive and engaging for the viewers.
In addition to effectively catching customers’ attention, it can establish a digitalized impression of your brand in the market, giving you a competitive edge in the industry. Thus, you can showcase your products, give a tour of your organization, provide product descriptions, or give complete user guidance through 360-degree graphics.
Parallax scrolling is another widely used technique that gives your brand’s design aspects a modernized touch. It is a unique web design strategy in which the background images move at a speed different from that of foreground photos and content as the user scrolls up or down the webpage.
Parallax is a great method of transforming website design, giving it a captivating yet modern look. It encourages users to keep scrolling the page till the end. Hence, they’ll view all the products, services, links, and content on the webpage. Not only this, but parallax scrolling also helps you create a distinctive and prominent space among your competitors. In conclusion, with visual appeal, you can outshine your competitors and lead the charts in the industry.
Lastly, integrating small games like Spin the Wheel, Scratch and Win, Treasure Hunt, Lucky Draw, and Puzzles into your website can help you significantly hook your visitors to the website and promote your brand. It is an excellent and powerful method to add modernized and fun elements to your website to engage your audience. Plus, not to mention the brand awareness you can create that will help you stand out from the crowd and establish a distinctive identity.
You can associate discount vouchers, sale prices, special offs, and limited edition products and services with the games. You can also introduce loyalty programs and customer rewards campaigns by putting small games throughout your website and user dashboards.
Technological modernization is one of the most significant upgrades you can plan for your business’s success. Integrating new tools to design innovative and creative strategies enables businesses to gradually yet effectively transition into the more digitalized state, engaging potential leads and producing higher profits.
