Marketers know what power video content has, and they are pretty good at using it. They know how video converts, because regardless of purpose, from product demos, ads, to tutorials, video content is going to outperform static images and text in almost every metric. But even with their knowledge of video’s power, they usually use it for most brands in obvious ways like homepage hero banners, social ads, or basic product explainer, and that is just a missed opportunity.
People who are managing campaigns, overseeing CRO, or building SEO funnels should know about several overlooked ways to integrate video. It is not something more complicated than they already use, right the contrary, for these six smart videos, you don’t even need a camera or studio.
With today’s AI tools, marketers can easily create high-quality video content without the issues that traditional production carries.
Onboarding is so much more than a welcome email. When you have videos in the onboarding process, it is less likely that someone will quit. The result is also a better product adoption, mostly in SaaS, eCommerce, and subscription services.
Here are three onboarding video ideas you should try:
All of these videos for onboarding can be made without too much effort using AI tools.
Email is one of the highest ROI channels in marketing, but inboxes are loud. Embedding or linking to short-form video can make your open rates and CTR visibly better.
Try adding:
Clips created with an AI video generator are so easy to integrate into several email campaigns with no need for custom production for each one.
Customers like to read or hear about other customer testimonials because it helps them build trust. Unfortunately, the process of collecting them can take a lot of time. Here’s one smart AI-powered solution you can use. Make short scripts and generate testimonial-style videos with real quotes presented by AI avatars.
This option is great for:
Why would you chase down video permissions or wait for user submissions when you have approved quotes you can use to make visuals?
Customers still have questions after purchase, usually about setup, shipping, or returns. Giving them a text-heavy FAQ is not the perfect solution, but here is one you can make happen.
Use AI tools to create short explainer videos to guide customers, and you will see the benefits to them soon.
Impact by the numbers:
| Use Case | Avg.Ticket Reduction (as a percentage) | Engagement Rate (as a percentage) |
| Video setup guides | 20-30 | 70-85 |
| Shipping & delivery explainer | 15-20 | 60-75 |
| Returns process video | 25-40 | 80-90 |
As you can see, making these videos is not only good for taking the burden off the support team. It can improve satisfaction and create a better experience for customers after purchase.
Your team of marketers doesn’t need to waste precious time on onboarding new hires or explaining workflows. A simple solution to avoid that and achieve the same, maybe even better results, is to turn key documentation into video walkthroughs.
Use examples:
Landing pages need to answer concerns, and static text FAQs don’t do too much. If you create embedded video answers, you can achieve better engagement and clarity, of course.
Common FAQ topics you can transform into a video:
Adding this type of video can also increase average time on landing pages and move leads further down the funnel.
Marketers know that you don’t need to have a high-budget campaign to make it affordable to have videos. Video is literally a necessity across the full marketing funnel. If you start using an AI video generator, you can create targeted content and ready for conversion, and do it really fast with no need to waste time on traditional video-making methods.
You can expand video into overlooked areas without a giant budget, and create stronger engagement, reduce friction, and boost ROI. There is no reason to let production limits hold you back.
As you can see from examples, you can use a smart video strategy and do what you do best – be creative.
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