The news about how the Apple Vision Pro discontinued has been echoed since October 2024, as the demand for the product has dropped significantly. Some say that the Vision Pro has magnificent features. However, the real issue lies in the product’s price.
Apple decided to discontinue the production of its Vision Pro for three main reasons. Unfold a broader explanation regarding this matter below.
The first factor in Apple discontinuing Vision Pro is financial challenges. Apple has priced its Vision Pro at $3,499, making it difficult for Apple users to decide whether to buy the product. However, Apple couldn’t easily chop the price down since the product possessed a high production cost.
Furthermore, Vision Pro is priced high because of the need for high-end components. Some expensive features were added, such as micro-OLED displays and advanced sensors.
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Even though Apple claims that Vision Pro is technologically advanced, users may need more than just its weight and comfort. Some testers said the Vision Pro is quite heavy, so wearing it for a long time can cause aches.
This is proved by the actual weight of the Apple Vision Pro, which is between 453 grams and 680 grams. The users hope that Apple will consider developing a secondary strap to secure the device while it is used if the news of the Vision Pro discontinued plan is cancelled.
While Apple tries to maintain its premium price, other products, like Meta Quest, offer users their competitive features at a lower price. Indeed, there are Apple features that can’t be beaten by Meta Quest, but at least Meta Quest has many fun games and other experiences. Moreover, you can get the product for only $199.
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Augmented Reality (AR) is an important feature of the Apple Vision Pro. Even though it’s called a Virtual Reality (VR) headset since the heads-up display entirely covers the users’ visions., its features are mostly practically AR, as its interface design lets you virtually use some monitors with your physical keyboard. These disadvantages are also a reason why Apple Vision Pro discontinued.
The other Apple products, such as the iPod, AirPods, Apple Watch, and iPhone, show how attractive they are, except for Apple Vision Pro. When using the product, users become entry-level human batteries. It would be better if Apple considered making the product look appealing when it is used by the customers.
Indeed, making a technology-oriented product is essential; however, the developer should always consider the users’ perspective. It may be a major help for telesurgery, but Apple can’t sell this product to other customers then. So, it would be best if Apple revised this downside first.
From the strategists’ perspectives, the limited application is one of the reasons why Apple discontinuing Vision Pro. There is no significant user base, limiting the valuable applications in Apple’s App Store.
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While the discontinuation of Apple Vision Pro has been decided, the tech community is now looking forward to Apple’s movement. The cancellation might not be the end of mixed reality technologies; it could be a lesson that Apple should learn further.
However, other companies have taken the opportunity to develop their products since Apple decided to cancel the production of Apple Vision Pro. As an example, Meta has been taking the chance to improve its Meta Quest.
Although the news about how Apple Vision Pro discontinued has a lot of critics, at least there are some lessons Apple can take, such as what are briefly discussed below.
Based on this incident, it would be best if Apple considered reducing the price of VR products. If only the applications or features included in the Apple Vision Pro were truly helpful, then people wouldn’t rant about it! The downside of the Apple Vision Pro isn’t just the price; it’s also about its non-essential features.
Even though Apple faces difficulties with its product, other VR companies can at least take the silver lining. They tried to make VR products with better features at affordable prices, such as Meta Quest.
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Looking at this happening, it’s likely that Apple has learned its lesson. It’s not enough to have a technologically advanced product. Instead, it’s essential to consider the users’ perspective first rather than pushing the technology aspects further, just like what they implement in other products.
Moreover, since the main reason why Apple Vision Pro discontinued is because of its price, it would be best if Apple consider to reduce its production cost. If Apple had tried to revise this downside, people would have loved to consider buying these products.
