As a crucial solution for developing a business, a marketing strategy is employed to increase brand awareness, particularly for small businesses. You can consider using marketing tools for small business to improve sales performance. In addition, you can use a tool that is cost-effective to reduce expenses.
All of the marketing tools represent different features and usage. To discover which one is the most suitable for your small brand, read this article to collect pieces of information. Start scrolling the section below!
Key takeaways:
Marketing tools are available for building a brand professionally and effectively.
Some marketing tools are accessible from a mobile device.
Each marketing tools represent different features, pricing, and classification.
Best Marketing Tools for Small Business
Marketing tools should make the business run smoothly through social media and mobile internet, along with SEO optimization. Here is the list of marketing tools that are capable of developing small businesses.
1. Off-Page SEO: Avada
Avada homepage (Source: Avada)
Avada is an SEO optimization marketing tool to develop website performance that is suitable for search engines. This tool is capable of researching keywords, data integration, tags, and image editing.
Key Features
Website Builder: Direct integrates with WordPress to build a website design.
Live Visual Editor: Enhance website design efficiently.
Layout Builder: Drag-and-drop visual editor with reusable templates that include headers, footers, and content.
WooCommerce Builder: Enhance WooCommerce layout and lift sales performance.
Wizard Performance: Evaluate website features to enhance user experience.
Practically, WriteSonic is an AI-powered SEO tool for content marketing generation that is able to produce high-quality content. As one of the marketing tools for small business, this tool is suitable for marketers and content creators to engage the target audience.
Key Features
AI-Powered Topic Research: Available for researching topic ideas for blogs.
AI-Powered Content Writing and Gap Analysis: Analyze and evaluate the quality of content depending on the topic, keyword, tone, and language.
SEO Checker and Optimizer: Analyzing SEO performance and converting it into an exact score, along with extra content ideas.
Landing Page Copy Generator: Provide copy design suggestions for landing pages.
Pricing
Free.
Basic: $16 per month.
Lite: $39 per month.
Standard: $79 per month.
Professional: $199 per month.
Advanced: $399 per month.
Enterprise: Customizable starts at $1,499 per month.
3. SEO Specialty: Semrush
Semrush homepage (Source: Semrush)
Semrush is a small business marketing software that offers complete features for digital marketing strategy. Semrush allows you to experience marketing tools, such as SEO optimization, content creation, social media management, etc. However, this software is most likely to focus on SEO optimization for marketing strategy.
Key Features
Keyword Research: Able to provide relatable topics for your brand.
On-Page SEO: Determine improvement for SEO performance and the website.
Local SEO: Optimize the website with keywords based on the location.
Link Building: Improve the backlink profile for your website.
Competitor SEO Analysis: Provide a cheat sheet of keywords from the competitor’s marketing strategy.
Pricing
Pro: $139.95 per month.
Guru: $249.95 per month.
Business: $499.95 per month.
4. Creative Content: Canva
Canva homepage (Source: Canva)
Canva has been gaining fame as a small business marketing app that allows you to access it from multiple devices. Moreover, you can create a design for content through a mobile phone app that makes this app eligible.
Key Features
Content Planner: Allows you to schedule content posting on social media platforms.
Template Library: Provide editable templates for content creation.
This is one of the most credible marketing tools for small business to establish content writing with CMS (Content Management System). WordPress is most likely to be used to target audiences with proper keywords and elevate brand performance digitally.
Key Features
Customizable Themes: Editable templates to engage the target audience.
Social Media Tools: The automation system to schedule posts, provide a shortlink, and add tags on social media.
SEO Tool: Built-in SEO feature to access Yoast and Rank Math for content writing.
Pricing
Personal: $6.22 per month.
Premium: $12.49 per month.
Business: $29.48 per month.
Commerce: $50.84 per month.
Enterprise: Customizable pricing starts at $25,000 annually.
6. Professional Analytic Tool: Google Analytics
Google Analytics homepage (Source: Google Analytics)
Google Analytics is suitable as one of the marketing tools for small business with its capability to evaluate web traffic, user behavior, web performance, and so on. The result of the analysis can be used for brand development, including examining marketing campaigns that can be targeted at the audience.
Key Features
Built-In Automation: Provide a quick answer to the analysis result based on the data collection.
Reporting: Determine real-time report and engagement details.
Advertising Workspace: Present the ROI report, such as budget and performance evaluation.
Explorations: Smoothly organize data analysis and convert it into reports.
Data Collection and Management: Capable of collecting and managing data based on the API.
Integrations: Multiple integrations are available within the Google ecosystem.
Pricing
Google Marketing Platform offers customizable pricing to access Google Analytics that can fit your small business budget.
7. Professional CRM: HubSpot
HubSpot homepage (Source: HubSpot)
CRM (Customer Relationship Management) is one of the crucial marketing tools for small business, such as HubSpot, which is capable of managing customer service. Furthermore, HubSpot provides multiple products for small businesses, such as marketing, sales, content, commerce, and so on.
Key Features
Free CRM: The main feature of HubSpot is to improve customer service.
Live Chat: Maintain the connection with customers by providing customer support and deals.
AI Content Writer: Develop content writing with AI.
Website Builder: Allows you to edit the website interface templates.
Zoho represents a small business marketing app to enlarge your brand with a professional automation system. The effective system of Zoho is worthwhile to optimize web traffic and sales performance.
Key Features
SMS Marketing: Automatically deliver SMS notifications to customers about promotions, new arrival products, appointments, etc.
WhatsApp Marketing: Straight send WhatsApp notifications with marketing campaigns.
Multichannel Marketing: Capable of connecting customers through website, WhatsApp, SMS, and email.
Pricing
Standard: $12.10 per month.
Professional: $18.47 per month.
Enterprise: $37.59 per month.
9. Social Media Marketing: Hootsuite
Hootsuite homepage (Source: Hootsuite)
You should acknowledge that managing social media marketing with Hootsuite to efficiently lift engagement smoothly. This marketing tool is capable of scheduling, analyzing, and creating content for social media.
Key Features
Publishing: Integrates with OwlyWriter AI to enhance content quality with customizable templates.
Engagement: Seamlessly communicate with audiences and provide improved customer service.
Social Listening: Tracking, analyzing, evaluating, and monitoring social media trends, mentions, tags, and hashtags to renew ideas.
Analytics: Elevate engagement by analyzing current topics on social media.
Advertising: Examine posts’ insights and convert them into new, developed ideas.
Integration: Multiple integrations with CRM, Slack, Adobe, Google, etc.
Pricing
Standard: $149 per month.
Advanced: $399 per month per user.
Enterprise: Customizable pricing.
10. Audience Building: Buffer
Buffer homepage (Source: Buffer)
You must provide professional customer service along with social media marketing to help customers grow. With Buffer, you can realize the idealism to develop the brand amidst social media marketing rivalry.
Key Features
Create: Customize content design ideas.
Analyze: Examine the platform’s performance and develop engagement growth.
Collaborate: Work together to examine content planning and publishing.
Publish: Determine content planning and scheduling posts.
Is It Worth Using Marketing Apps for Small Business?
Marketing strategy should be effective to elevate brand recognition, sales performance, and customer service. To build a professional small business, you can consider using marketing tools to manage the promotion strategy. Among marketing tools for small business, accessibility is flexible, which makes it accessible from a mobile device. In addition, each tool represents a different usage for marketing strategy. Ensure your business goals are met to make it seamless with the marketing tool.
