Creating logos not only involves design creativity but also color selection. For this reason, a logo is a representation of a brand or company so it has to be intriguing and relevant to the product or company. Ensure you know the best logo color combinations so the logo will stick in consumers’ minds and be thought-provoking.
Since each color has a psychology, you can use certain colors to appeal to consumers’ emotions. Don’t bounce this discussion if you want to be able to create attention-grabbing logo designs. Read ahead to unfold the secret!
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These are the seven best color combinations that are worth giving a whirl to create logo designs for diverse business sectors. Let’s take a closer view!
You can rely on red to create a blood-pumping logo design because red represents bold and youthful. Meanwhile, yellow is effective in evoking warmth, optimism, and clarity.
Many food and beverage businesses use a combination of these two colors to raise customers’ appetites. World-famous burger and fried chicken restaurants also use a combination of red and yellow in their logos.
A simple combination of two colors that never fails to present elegance and timelessness is black and white. Since both are neutral colors, the combination of the two is suitable for all industries. The Spanish fashion brand, Zara, uses black and white as the best logo color combinations to represent their logo.
You can create a logo that is dominated by blue to promote consumer trust toward your brand. Alongside, use white for typography to create a friendly and calming color combination. Big brands that use a combination of blue and white are HP, Intel, Twitter, Facebook, and Dell.
Since blue also has a calming effect, you can use it to create logos for all businesses. Moreover, applying a combination of blue and white is suitable for creating logos for nonprofits, child care, and mental health services.
If you are working on logos for a company or product related to nature, using yellow and green will give a refreshing, natural, and appealing feel. Inspiration for well-known brands that use green and yellow as the best color combinations for logos include Acer, Sprite, Sesame Street, Subway, and John Deere.
Green also represents growth and health, so a logo that uses a combination of yellow and green has a wide scoop. You can apply a combination of green and yellow for logos related to the environment, agriculture, and cleanliness.
The combination of yellow and black will never go wrong to steal the audience’s attention. Besides providing a friendly feel, yellow also makes the design look outstanding.
Since the vibes presented by the combination of yellow and black are cheerful and warm, it is suitable for the entertainment industry designs. The list of brands that use yellow and black as the best logo color combinations are Nikon, Ferrari, Yellow Pages, Cheetos, and National Geographic.
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A logo is a means of visual communication wrapped in creativity. Try combining brown and white to communicate that the product logo you created offers dependability, comfort, or even neutrality.
This earthy tone also presents an elegant and exclusive appearance. Do you know any famous brands that use brown and white? They are Louis Vuitton (LV), Cotton, M&M’s, and A&W.
Some cultures believe that red represents anger or a sign of danger. Therefore, if you want to use red as an attention-grabber, you can combine it with white to make it look harmonious. The pairing of white and red creates the best logo color combinations for a striking yet elegant ambiance.
Additionally, red is an effective color for leveraging customer emotions. Although consumers see it at a glance, it can leave a strong impression on customers’ memories.
Popular brands in the world that utilize a combination of white and red include Coca-Cola, KFC, H&M, Levi’s, CNN, YouTube, Marvel, Canon, Target, and Suzuki.
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All in all, to be able to determine color combinations you have to know color psychology. For this reason, each type of color has character and the ability to arouse the audience’s emotions. A brief understanding of color psychology that you should know are as follows.
The deeper your knowledge about color psychology, the easier it will be for you to find the best logo color combinations that are relevant to the product.
