Typography is one way to communicate an idea and value in a design, but picking the right font can be tricky. While most common fonts used by graphic designers, like Helvetica and Futura are timeless for a good reason, sometimes you need a font with a little more edge. So, let’s talk about how you can spice it up.
First, let’s find out the most common fonts you can find as the default fonts in numerous design apps. Here are the top 10 most common fonts and where you can find them.
Helvetica is the most used one, starring in big brand names, from Jeep, BMW, Microsoft, Target, Subway, Panasonic, Oral-B, American Airlines, WhatsApp, Facebook, to Yonex.
Futura is used by Nike, Supreme, Gillette, PayPal, Red Bull, Domino’s Pizza, Omega, In-N-Out Burger, Volkswagen, Sesame Street, and HP.
This font is used by brands like American Eagle, Abercrombie, & Fitch, Rolex, Neutrogena, and Apple. Apple even used a version called Apple Garamond in the past.
You can find the Baskerville font at Kate Spade, Better Homes and Gardens Magazine, Bob Evans, University of Birmingham, and Castleton University logo.
Arial is used in logos and other materials by Kaldi Koffi, Mirabeau, Schwarzkopf, Tommy Hilfiger, UPSTrucks, and even Microsoft, and Google.
You might see Georgia used by Taylor Stitch, Progetty, Storybird, and Time Magazine.
This elegant font is used by Calvin Klein, Armani, Dior, Elle, Valentino, Nirvana, Zara, and even Lady Gaga.
Many brands utilize Montserrat such as Trello, Medium, Udemy, Spotify, and Gatsby.
Many brands incorporate Roboto in various digital interfaces. Brands that use Roboto are Google Play, Android OS, YouTube, Global News, United Nations, and Utsav Network.
Brands that use this font in their branding materials are Taylor Stitch, Time Magazine, numerous news organizations, and educational institutions.
The most common fonts used by graphic designers are usually based on readability, neat, clean, and professional look. Well, if you consider those factors and give it a little zest, the choice from our studio is extensive. Let’s see what we have below!
Bhineka is a serif font with authentic elegance. Elevating Bodoni or Times New Roman with its thin figure.
Westerniya Serif has a unique feature where sometimes, the letters seem like holding hands through their serifs.
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Mister Saefudin has the characteristics of Garamond but also plays with thick and thin strokes.
Riley Frost is an elegant serif font, perfect to substitute Bodoni. The font looks neat with a fountain pen-like typeface.
Serizawa is an attention-grabber serif font, it looks like Times New Roman but only in uppercase.
This font is a serif font with a wider stance. Each letter has a unique proportion of thickness and weight contrast.
Bagator is a thicker substitute for Georgia. It has that modern and classy look but with distinct alternates and ligatures
This font is the perfect substitute for Arial or Montserrat. It is also a sans-serif font but with wider letters.
Aginoe is a modern sans serif font, resembling most common fonts used by graphic designers with its own authenticity.
Piemonte is a skinnier and more casual option of Futura. It has a simple look and distinctive x-height.
Rusdy Ibra is a display font with a sporty look. It has a condensed typeface with a line inside each letter that provides modern and a futuristic impression.
Schoolkid is a fresh, decorative, and childish version of Georgia.
Travis Zone is a casual display font, it has a similar sans serif style as Helvetica and Futura.
The closest common font resembling Fortunate is Montserrat. But, Fortunate is more blocky, rugged, and with serif.
Also Read: 30 Word Fonts for Architecture From Classic to Contemporary
While Times New Roman is amazing, Welingtom has a maze in it, reflecting a new kind of stencil typeface look. It’s a futuristic twist for the regular serif font.
This serif font has a witchy vibe rather than a “casual serif”. It looks vintage but able to look modern too.
Caramelia is a playful typeface with a childish take on sans serif font.
Queental is a family font mainly resembling Light Roboto with its thin sans typeface letterforms.
Also Read: Introducing 12 Formidable Futuristic Sans Serif Fonts
A completely fresh typeface for futuristic sans serif style. Definitely out of the most common fonts used by graphic designers with both pixelized and sporty shapes.
Also Read: Carlitos Font: a Vigorous Font to Ignite Your Sportsmanship
A comical and cartoonish display font. It’s playing the world by giving you one typeface for each letter, either the uppercase or lowercase.
When exploring fonts outside of the most common fonts used by graphic designers, you’re venturing beyond familiar choices. Furthermore, you can create something fresh and tailored specific to your brand and value. This approach not only enhances creativity but also escapes the monotony of overused typography.
