A fresh and new look of a brand should be considered when doing business. You may not need to rebrand too often but ensure your brand stays relevant in today’s business. Thus, you may take a look at four rebranding examples that’ll inspire you to revive your brand’s image for another successful business journey!
According to Constant Contact, rebranding may be a necessary strategy to assist you in informing your specific target customers that something has changed for good. Furthermore, rebranding allows you to effectively share your business’ values and ethics, especially when technology has expanded immensely.
Then, what should be changed when it comes to rebranding? There are several elements in branding that you can replace to add a fresh look to your brand. For instance, you can replace the colors, logos, or types of fonts.
Also Read: 7 Best Logo Color Combinations for Your Business Branding Image
Without realizing it, rebranding can help your brand elevate further, as it can assist you in redefining your business vision and gaining broader opportunities. Indeed, there are many unsuccessful rebrandings; however, not all rebrandings are considered failed. The four best examples of rebranding below are your references!
First, you might have known of Pringles, crunchy potato chips widely known as tube-packaged snacks. This snack has been changing regularly since 2002, then in 2009, and the latest rebranding was in 2021. The 2021 design looked exclusive, as the logo only contained black and white.
2021 is a year for changes! Other than Pringles, Facebook also redesigned its logo, as Mark Zuckerberg succeeded in making WhatsApp, Instagram, and Messenger to be integrated (known as Meta). From its change, Zuckerberg tried to emphasize that his company wanted to be recognized beyond social media.
Not only the logo and name, but Facebook now has a different typeface that looks fresher than the older version. How do you like its change?
Also Read: Brand Launch Strategy: 6 Tips to Introduce Your Business
Another one of the successful rebranding examples came from a famous German car product, Volkswagen. The changes in Volkswagen were introduced through the International Motor Show in Frankfurt in September 2019. Its new logo only contained necessary elements, making it easier to use digitally.
What are the basics of rebranding? Other than the logo, you can highlight your brand’s new font. Several fonts are available for you to pick, and you need to know fully what image you want to show your potential clients. Fonts can show your customers the brand’s message, so ensure you’ve picked the suitable one.
Pick any font that suits your brand at Stringlabs if you’re not fixated on using MS Office. Be as creative as possible, and choose the best font that reflects your brand, so you won’t just be stuck with default fonts. For instance, you can pick Esportiva for your sports shop or Sembilu Script for your refined shop.
If you carefully look at the abovementioned rebranding examples, they adjust the font weights, too, rather than just changing the font. Indeed, in MS Office, you can’t pick other than Normal, Italic, Bold, and Bold Italic. Hence, ensure you’ve picked the CSS font for your business purpose to adjust the font weights yourself.
You can change your web font formats using the Google Fonts service. However, you might like other font types to keep your creative side. If so, you may like some other fresh fonts from another site. For example, you can download Playkidos in WOFF2 to give your website and brand a playful atmosphere.
Other than WOFF2 for your website, ensure you pick the TTF or OTF to install the fonts on your desktop. The TTF (TrueType) is available for both Mac and Windows, but the OTF offers enhanced features, as it has better support for larger character sets.
Since you’ve replaced the font choice for your brand, corporate desktop, and website, remember to change the email font format as well. You may easily download the WOFF or WOFF2 format to change your email font.
Also Read: 12 Splendid Email Signature Font for Your Business Impression!
After looking at the examples of rebranding above, are you intrigued to change your brand images? Don’t replace the logo or fonts of your brand too often! However, only ensure that your logo and fonts reflect your brand perfectly and adapt to the latest technology and trends.
Correspondingly, if you need rebranding, you can always pick the right and beautiful fonts created by Stringlabs. Don’t just look at the rebranding examples from other brands; take action carefully when required for your brand!
