A travel brochure or tourism handout remains a timeless way to promote destinations, blending striking visuals with practical details. It offers clear information about attractions, sample itineraries, and key essentials all in one place. Reading one can be fun, but designing it is another story.
According to FlippingBook’s guide, the most effective designs balance compelling imagery with short, useful text. This balance helps readers quickly understand the offer and encourages them to book or inquire. To help you understand how to make this brochure, continue to read the article below.
Key Takeaways:
Travel brochures are more than just a flyer; they’re a visually engaging guide designed to inform readers about a destination. To create one that captivates, it’s important to understand the essential format of travel brochure, which typically includes:
By combining these elements, you ensure your brochure is not only attractive but also informative and effective.
Also Read: How to Incorporate Gen Z Design Trends into Marketing Strategy
Follow these five easy steps to design your travel guide that is compelling and attractive.
Before jumping into visuals or catchy headlines, clarify why you’re making the brochure and who it’s for. Are you targeting students looking for budget trips, families seeking comfort, or solo travelers craving adventure?
For instance, a student-focused brochure may highlight affordability and vibrant experiences. A luxury-focused version would emphasize exclusivity, comfort, and personalized service. Defining your purpose ensures that every detail—from typography to photo selection—aligns with audience expectations.
To make this process easier, you can also create simple customer personas. These profiles help you visualize your ideal audience and shape content that speaks directly to their needs and preferences.
Also Read: 6 Reasons Why Simple Design is Better for Your Business!
Once you know your audience, draft a clear outline for your brochure. Decide on the paper type, size, and overall design style. Then list the key content sections: cover title, destination introduction, photo placement, itinerary highlights, amenities, and contact details.
Clarity matters just as much as design. Arrange your content efficiently so readers can scan it with ease. Use bullet points or icons to make information quick and digestible.
Tools like Adobe InDesign or Marq can help you structure your brochure. Their drag-and-drop features make it easy to test different layouts and refine the format of a brochure before finalizing your design.
Visuals often determine whether someone picks up a brochure or ignores it. Use high-resolution photos of landmarks, landscapes, and authentic local experiences. Candid shots of travelers enjoying a destination often feel more engaging than staged stock images.
Free sites like Unsplash and Pexels offer quality photos, while tools like Canva or Fotor help you edit them. This way, you can create a travel brochure with strong visuals without breaking the budget.
Also Read: Design Trends 2025 Graphic Design: Top 10 Best, What’s New?
The best brochures combine text and visuals in a way that feels natural and inviting. Place a striking photo on the cover, keep descriptions short, and pair them with supporting visuals inside. Using a grid layout helps maintain balance and avoid clutter.
Typography also matters, but stick to two or three font families for consistency. Design platforms like Visme make it easy to experiment with layouts and grid systems, ensuring your travel brochure looks polished even if you’re a beginner.
No brochure is complete without actionable details. Highlight pricing, package options, and clear contact methods. Add call-to-action phrases like “Book Now” or “Plan Your Trip Today” to guide readers toward booking.
Don’t forget practical information such as opening hours, website links, or emergency numbers. These may not be glamorous, but they provide reassurance and convenience for travelers making decisions. A professional brochure should feel inspiring yet also practical and trustworthy.
Also Read: How to Sell Graphic Design: 5 Tips to Market Your Design Services
By following the five steps of planning, content, visuals, layout, and details, anyone can create a polished travel brochure. The form of travel brochure ensures it serves both as inspiration and a practical guide, making it effective for agencies, students, and independent creators.
Design choices also shape how readers perceive your brand, and typography plays a major role. Explore an amazing Travel Typography Collection that aligns with your theme. For more inspiration, check out StringLabs Creative, where you can discover fonts designed to enhance visual storytelling and brand identity.
