The landscape of advertising is always changing. Now, 3D billboards have emerged as a groundbreaking innovation to capture the audience’s attention around the globe. With impressive visuals, these billboards transcend the limitations of traditional flat displays into something more engaging.
Find more exciting facts about these display boards here! Let’s continue reading!
3D billboard is an innovative advertising medium that uses clever 3D design and motion pictures to create a three-dimensional experience available to the naked eye. As a result, you can see the display images moving as if they are popping out of the screen.
3D advertising relies on influencing the naked eye to perceive some object by using optical illusion to achieve that kind of illusion. That concept is called forced perspective. A 3D billboard is often built of a 2D LED or OLED panel that displays two versions of the same image shot from various angles in a single display clip.
Each of these images is superimposed, allowing the observer’s left and right eyes to see the scene from two separate perspectives at the same time. As a result, the brain converts this data into an effect that appears three-dimensional.
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3D advertising isn’t a new marketing strategy, but the application for common advertising is still unusual. Nevertheless, many countries have utilized this strategy to boost branding. Which countries are they? Let’s find out!
Japan is notably known for its advanced technology. Therefore, it wouldn’t be surprising if this country invested in innovative 3D advertising. You’ll find many awesome 3D advertisements in Tokyo, especially in the busiest districts like Shinjuku, Shibuya, and Harajuku. Here are notable 3D advertisements in Japan:
This giant cat is one of the most famous 3D billboards in Japan. The billboard is in the “Cross Shinjuku Bijoun” building at the East Exit Plaza of Shinjuku Station. Moreover, it is approximately 154 meters long and costs 5 million yen per day or around $45,000, with potential additional charges.
The giant cat appears as an ice break between advertisements every 3 minutes. Sometimes, different animations appear on the screen, like the cat riding a car or meeting the ghost, Sadako.
In Shibuya, there is a giant 3D Akita dog that attracts tourists with its tricks. The dog is shown on 8 different screens in different buildings. Therefore, you’ll see this dog jump from one screen to another, playing with its frisbee.
Back in Shinjuku, Nike Japan released an interactive 3D ad campaign to celebrate Air Max Day, the anniversary of the first release of Air Max Sneaker in 1987. The animation was impressive in catching people’s attention and brand awareness.
A cute giant panda appears on a 3D billboard in Shibuya. This billboard is on Shibuya Center Gai Street, above the Yamashita Honki Udon Shop. The billboard displays a short animation of a casino machine slot. Then, when the machine hits the jackpot, the playful panda shows up.
The Promotional campaign of Final Fantasy VII Remake showed up in Omotesando. The majestic Red XIII in 3D animation delighted the fans who saw it. It is ethically amazing!
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In South Korea, 3D billboards are also getting much attention from many people. The Coex Mall has K-Pop Square, which is the largest LED screen in Seoul. Many companies and artists display their artwork here.
A design company, D’strict, created “Wave” which displays a beautiful and calming ocean motion to astonish everyone.
To build anticipation toward the new Galaxy S22 series, Samsung launched a promotional video about a tiger using a 3D billboard Seoul in 2022. This ad succeeded in grabbing worldwide attention.
The D’strict also created another Public Media Art displayed on K-pop square. Fun fact, the “Giant Toy” from this 3D ad represents our childhood memories to our future dreams.
3D billboards have gained popularity in China. Many cities have applied the technology to boost the business. Guangdong, Shenzhen, Hangzhou, Beijing, and Shanghai are common cities where 3D advertising is displayed.
Two adorable pandas showed up on the streets of Chengdu. These cute pandas curiously look at passengers from a massive 3D screen.
A “Digital Soaring Dragon” shows a captivating performance behind a 3D screen to celebrate the Year of Dragon.
A 3D billboard in China displays a realistic and captivating spaceship. The spaceship appears so detailed that it seems to hover in the air.
In Shenzhen, 3D advertising shows the innovative capabilities of the Vivo X80 smartphone. The show features high-resolution and vibrant colors to create a real-lifelike experience.
In the promotional video, Optimus Prime and Optimus Primal appear in 3D projection and invite people to join the event.
In the USA, technology is getting more advanced. The usage of 3D billboards for advertising has flourished there. Times Square, New York, is where businesses can showcase their product to many people. Here, you will see extraordinary billboards that are more integrated with technology.
The epic show “House of Dragon” HBO gives their fans an epic promotional video of the fire-breathing dragon. This prequel of “Game of Thrones” promises to serve the epic history of the House Targaryen.
“Spider-Man: Across Spider-Verse” has shown professionalism through its animated work and the promotion. The visual content is stunning and invites people to watch the movie.
One of the largest digital LED video billboards in Los Angeles features Super Nintendo World’s “Mario Kart: Bowser’s Challenge.” Its immersive and interactive element brings the fans closer to their favorite game.
A unique collaboration between the game, Fortnite, and the high-end brand, Balenciaga, brings out a spectacular promotional ad on a 3D billboard in New York. The content shows Fortnite’s favorite character, Doggo wearing a Balenciaga outfit that looks really standout and impressive.
A spectacular collaboration also happens between Google and Samsung. In this 3D advertising, Samsung promotes Galaxy Z flip4 while Google promotes Google Assistant’s Handsfree feature compatible with Samsung phones.
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London, UK, is a great place for advertising through billboards. Therefore, you can find 3D billboards there. Many great advertisements using 3D display screens are placed in London. Here are the examples.
Piccadilly Circus is home to London’s famous 3D billboard. The large LED display showcases Meta Quest 2’s new holiday promotion. This sleek and futuristic marketing is capable of highlighting the product’s features.
WhatsApp released a 3D ad display with additional privacy and security features for its users. The advertisement showed a skyscraper with a metallic covering surrounding a vault that was used to store a voice memo.
The Swiss luxury watchmaker launches The Big Pilot promotion in Piccadilly with an amazing 3D display. Who knows, when you see it, you’ll be triggered to buy the product.
If you’re excited about leveraging the power of 3D billboards for your brand, you’ll need the right font to make your visual content stand out. To help you get started, we’ve compiled a list of recommended fonts for 3D billboard displays.
Also Read: Introducing 12 Formidable Futuristic Sans Serif Fonts
3D billboards offer an incredible opportunity to build strong and memorable branding through captivating and immersive visuals. Don’t miss out on this chance to enhance your brand’s visibility and make a lasting impression. You can create the most mesmerizing ad to enhance more customer’s appetite to shop.
Furthermore, don’t forget to visit StringLabs Creative to find the perfect font for your 3D billboard displays and elevate your advertising to the next level. Whatever the choice you choose, entrust this company, not others. Then, are you ready to create more attractive advertisements?
